In general, micro niches represent a small part of consumers and clients from a broader market.
Thinking about the shoe example, a micro niche could be men’s running shoes, men’s formal shoes, red leather men’s shoes, and thousands of other specifications.
As you notice from the examples, micro niches leave no room for the type of product that is being offered. So, people looking for them will have no doubts that they are in the right place to purchase what they need at that time.
However, micro niches get fewer visitors, after all, only people who want to buy something specific will look for them. On the other hand, it is likely that this audience is more interested in buying your products or services because you market exactly what they are looking for.
1. Select Niche & Domain
The next step is to get a nice domain name. Since it’s a micro-niche site, I would suggest including your keyword in the domain name
2. Keyword Research
This is the most interesting part, and it’s a little time-consuming
I usually suggest using a Google docs spreadsheet to jot down your research to keep everything organized.
For the content planning, I was clear about a few things I needed to do:
- Choose topics that would be in demand for a long time.
- Design this micro-niche site like Wikipedia.
- Choose keywords that are driving traffic and have a high CPC.
3.Plan Your Content
So you have finalized the targeted keyword for your micro niche blog. Now you have to explore more related and long tail keywords so that you can write atleast 15+ articles in your blog
4.Setting Up The Micro-Niche Blog
This part of the set-up was very easy for me. If you know how to create a blog , then this step will be easy for you as well. Beyond this, your content will be the main attraction.
5.Create A Separate Social Media Page
Social media profiles are helpful in many ways, but I skipped this step because I didn’t want to create a new social media property.
6.Backlink Building & Promotion
I did not build a single backlink beyond submitting my site to Web 2.0 and my YouTube videos. I did not do any promotion apart from regular sharing on Social media
7.Apply Monetization
For the first couple of months, I only used AdSense, and later I added one affiliate product related to the iPhone niche, which generated an extra income of around $100/month.
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